MDM News + Events | VisionWare

Towergate Insurance leverage Auris for customer-centricity program

Written by Paul James | Jun 2, 2014 9:29:00 AM

Towergate Insurance sets new standards for customer-centric marketing enabled by the single customer view from VisionWare.

VisionWare are delighted to be working with Towergate Insurance. Towergate have selected MultiVue and Auris for their Dynamics CRM solution to power a trusted, single customer view across all insurance lines.

Leading insurance broker, Towergate, offers specialist insurance to personal and business customers.  Since the formation of Towergate in 1997, the company has grown considerably having made almost 300 acquisitions and now employing over 5,000 people across 100 UK offices. Personalisation of service is key to Towergate who employ experts in each and every field of insurance, covering more than 200 insurance products; allowing them to understand customer needs and to innovate, creating flexible policies that meet customer requirements now and into the future.

Towergate identified the need for better data quality, more accurate customer information and a single customer view across the company and all its brands to enable customer-centric operations. Maintaining a trustworthy view of a customer, their policies and information across the Group is key so they can address their customers more effectively. As well as improving efficiency and customer services, a single customer view would offer several commercial benefits such as supporting the ability to identify cross-sell and up-sell opportunities. Towergate selected Microsoft Dynamics as their CRM platform and with this in mind, the company selected Auris.  Auris integrates with Dynamics CRM to provide an enterprise wide real time single customer view and also enables graphical views and analysis of the data for a business. Auris is the only combined MDM and Visualization solution for Dynamics CRM.

According to Jill Lucas, Towergate CIO, a single customer view through Dynamics CRM was a vital decision for the company's revenue growth and customer satisfaction levels. "Customer insight is imperative to ensure we target the right customer and meet their communication preferences. Integrating all of our customer data through the familiar interface of Dynamics CRM will make sales and marketing activity so much quicker. The appeal of VisionWare was Auris - as it provides the single customer view integrated into Dynamics CRM.  Auris will enable us to support targeted, personalized marketing campaigns across all channels."

Ross McIntosh, COO at VisionWare, added:  "We are delighted to be working with Towergate, the UK's largest independently owned insurance intermediary. With Auris, Towergate can create a 'single view' of each customer and provide a unique and compelling customer experience. Our data integration and data quality solutions can help insurers and insurance providers to cost-effectively integrate data across line of business systems and seamlessly through Dynamics CRM. Accurate single customer views drive more sales and more effective marketing to enable more meaningful customer relationships and improved revenues. The value of being able to do this ripples across not only Towergate's marketing function, but also benefits other operations such as data governance."

If you would like to hear more about how VisionWare are helping insurers become more customer-centric click here.