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Streamlining business efficiencies for health plan provider

Prominent health plan uses Civica’s MDM to significantly reduce costs

A large Pacific Northwest health plan recognized that because their member and prospect databases included duplicates and inaccurate data, their direct mail campaigns were not cost-efficient or optimally effective. They were concerned that the quality of their data was impacting customer satisfaction and potentially customer loyalty.

The provider deployed Civica’s MDM product suite to enable the organization to eliminate duplicate records, thereby reducing costs associated with marketing, billing and operations.

Outcomes:

  • Reduced production, material and postage costs
  • Further 25% reduction in mailing return
  • Streamlined data stewardship and governance initiatives
  • Verified and standarized existing data against third-party reference sources
  • Created a single and complete view of members
  • Data shared and updated in real time
  • Forecasted savings on future marketing materials and campaigns.

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