A large pacific northwest health plan recognized that because their member and prospect databases included duplicates and dirty data, their data mail campaigns were not cost-efficient and had diminished effectiveness. They were concerned the quality of their data was impacting customer satisfaction and potentially even customer loyalty.
As a result of an influx of data, this large payer organization was faced with a myriad of member details and data scattered across multiple databases. It hoped to consolidate the data in order to reduce the amount of direct mail and marketing materials being sent to members.
With an MDM solution that provides a complete, golden record of each member, savings can be achieved by sending mailings that are targeted to the intended recipient. The health plan selected VisionWare for both its proven, customized MDM solution as well as its reputation in the market as a true partner.
For more information about VisionWare's MDM Solutions, click here.