Customers are becoming more demanding, while at the same time the nature of their interactions are changing and becoming more complex. The potential touch points they could have with your organization can span countless departments, staff members and back-end systems. To drive competitive advantage through customer experience it is essential that your CRM is connected to the rest of the enterprise.
CRM data integration is the critical factor to ensuring that you can enable staff with a single and complete view of the customer to make the right decisions at the point of client engagement. Auris blends the Master Data Management (MDM) capabilities of the MultiVue platform seamlessly with CRM to enable your organization to manage customer relationships more efficiently and with increased intelligence.
Revolutionize the customer experience by handling more inquiries at the first point of contact.
Identify more cross-sell and upsell opportunities within CRM.
Empower staff to provide best in class service at the point of customer contact.
Fuel growth and build brand recognition by improving customer retention rates.
Create operational efficiencies by resolving ‘bad data’ issues at the source.
Maximize the return on existing CRM technology investment.
When it comes to customer satisfaction don't be constrained by the boundaries of your CRM. Our enterprise search functionality allows users to leverage insight from customer information held outside of CRM, ensuring that the full context of all previous interactions is known and understood at the point of engagement. We are the integrated MDM people.
Through 2017, CRM leaders who avoid MDM will derive erroneous results that annoy customers, resulting in a 25% reduction in potential revenue gains.”Gartner, February 2014, MDM is Critical to CRM Optimization
The CRM approach doesn’t tackle integration in a re-usable or sustainable manner."Freeform Dynamics, November 2014, Insurance Through the Looking Glass
By 2018 40% of CRM and ERP customers will demand solutions that embed MDM capabilities."Gartner, January 2015, 100 Information and Analytics Predictions through 2020
We have built our solution with the needs of our customers in mind and we understand the importance of being able to enable business users, ensure Total Cost of Ownership is favorable and create exceptional time to value for MDM programs. Read our comprehensive product guide for full details on why we stand out from the crowd in the MDM market.
Get insight on customers at the point of engagement with enterprise-wide search capability.
Create a smoother customer on-boarding process by calling upon our active registration functionality.
Avoid duplicate records entering into CRM through enhanced real-time data de-duplication.
Visualize and explore the relationships between people, properties and other associated entities with a click of a button.
Stay aware of changing customer preferences and circumstances with upstream and downstream data synchronization.
Read our latest whitepaper to discover why data migration and CRM consolidation are great entry points for an MDM initiative. You will learn how taking an integrated MDM approach to CRM can solve some of the perennial issues that often emerge during complex data migration projects.