Whether you are in the process of doing your due diligence on a potential acquisition target or have experienced growth as a result of a period of sustained M&A activity, it’s inevitable that customer insight and understanding is going to play a key role in realizing the expected business benefits of the deal in a timely fashion.
Companies grow as a result of M&A activity - they acquire more customers, inherit more suppliers, have more products to sell and the list goes on. To manage this level of complexity it is essential for insurers to create a single and complete view of the customer across organizational boundaries to improve strategic decision making and leverage the full value of the acquisition.
Get a deeper appreciation of the strategic value of net new customers in the due diligence phase.
Integrate acquisitions at pace unlocking post-merger agility.
Improve customer facing business processes without the need for major systems replacement.
Inform decisions around cross-selling and customer retention strategies.
Read our data management advisory note entitled ‘Making the most of M&A’ which offers actionable insight into the important role a single view of the customer can play across the M&A life cycle from the due diligence phase through to post merger integration. You will also see how other insurers are leveraging their data assets to get more strategic value from M&A activity.