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Understand customer relationships across business lines to create the following outcomes:

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Quantify and target cross-sell and upsell opportunities.

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Identify VIP customers and optimize retention strategies.

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Improve the consistency of claims handling and underwriting processes.

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Accelerate innovation and time to market around new product development.

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Reduce the burden of regulatory reporting.

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Make strategic decisions based on trusted and available data.

Find out how improved data management could help you:

Insurers are waking up to the importance of treating customer data as a strategic asset. To create meaningful competitive advantage around service there is requirement to understand the customer as an individual rather than a series of unconnected policies and risks. Those insurers who can deliver this seamless and personalized experience by drawing upon a holistic view of customer data stand to create significant revenue generation opportunities. Find out more about how creating a single and complete view of the customer can help insurers leverage the benefits of customer centricity, realize enhanced business benefits from M&A activity and reduce risk.

The key business questions that a single customer view will answer:

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How many unique customers do we currently service?

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What is our average policy count per customer across business lines?

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Where do our biggest cross-sell opportunities exist?

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What are our customers preferred channels of communication?

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Which customers will be the most challenging to retain?

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How to I understand customers at a household level?

The data management opportunity in insurance

of insurers believe data is making it more viable to differentiate on service

stated that a holistic view of the customer is essential to meet Millennial’s expectations

suspect they have lost customers in the last 12 months as a result of not rewarding loyalty

Source: Customer-centric Differentiation in Insurance

Get the inside track on creating a single customer view in insurance

Find out everything you need to know about scoping a successful Master Data Management (MDM) project in insurance. In this guide we outline the potential upsides of a single customer view through to key questions to ask in the vendor selection process.

See the impact of our technology on insurance use-cases

Get a clearer view of the role that our Vue360 solution suite can play in achieving a single view of the customer in an insurance context. Read our solution brief to understand more about the component parts of our integrated offering.