Deliver more effective marketing campaigns.
Reduce the cost of direct mail and return rates.
Segment customers to improve campaign impact and outcomes.
Improve customer engagement and retention.
Increase revenue per member by identifying cross-sell and up-sell opportunities.
Enhance CRM’s business value with the single view of each Member.
To realize a customer centric business strategy, health insurers need to take control of the member’s data they hold across their business to create a single view of each one that can be shared across the enterprise for multiple purposes. Historically Health Insurers have found this utopia of a ‘golden customer record’ difficult to achieve against a backdrop of fragmented systems, inconsistent data quality and business process. This has led some to believe that creating a trusted single view across the enterprise is just too difficult. But is not to change, not to find a way the right strategy? Many health insurers are now recognizing that new approaches exist and failing to take action risks falling behind.
How much can I reduce my spend on external datasets to fill our internal gaps in key member data?
What are our member’s communication preferences?
What is the average product count per member across all product lines?
What data do I have to target households rather than individuals?
How many member email address gaps can we identify by joining all our PAS data together?
Where are the location hotspots for different products and services?
Get a clearer view of the role that the VisionWare solution suite can play in achieving a single view of the member in an insurance context. Read our solution brief to understand more about the component parts of our integrated offering.