Customers are becoming more demanding, the nature of their interactions are changing and becoming more complex. The potential touchpoints they could have with your organisation can span countless departments, customer facing staff and back-end systems. To drive competitive advantage through customer experience it is essential that CRM is connected with the rest of the enterprise.
CRM data integration is the key to ensure that you can enable staff with a single and complete view of the customer to make the right decisions at the point of client engagement. Auris blends the Master Data Management (MDM) capabilities of the MultiVue platform seamlessly with CRM to enable your organisation to manage customer relationships more efficiently and with increased intelligence.
When it comes to customer satisfaction don't be constrained by the boundries of your CRM. Our enterprise search functionality allows users to leverage insight from customer information held outside of CRM, ensuring that the full context of all previous interactions is known and understood at the point of engagement. We are the integrated MDM people.
We have built our solution with the needs of our customers in mind and we understand the importance of being able to enable business users, ensure Total Cost of Ownership is favorable and create exceptional time to value for MDM programs. Read our comprehensive product guide for full details on why we stand out from the crowd in the MDM market.
Read our latest whitepaper to discover why data migration and CRM consolidation is a great entry point for an MDM initiative. You will learn how taking an integrated MDM approach to CRM can solve some of the perennial issues that data migration projects can throw up.