Connect CRM with the enterprise to truly connect with your customers

Auris for seamless CRM Data integration

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Customers are becoming more demanding, the nature of their interactions are changing and becoming more complex. The potential touchpoints they could have with your organisation can span countless departments, customer facing staff and back-end systems. To drive competitive advantage through customer experience it is essential that CRM is connected with the rest of the enterprise.

CRM data integration is the key to ensure that you can enable staff with a single and complete view of the customer to make the right decisions at the point of client engagement. Auris blends the Master Data Management (MDM) capabilities of the MultiVue platform seamlessly with CRM to enable your organisation to manage customer relationships more efficiently and with increased intelligence.

Get a real-time enterprise-wide 360 degree view of the customer directly from Microsoft Dynamics CRM to enable the following outcomes:

  • Revolutionise customer satisfaction by handling more enquiries first time.
  • Identify more cross-sell and upsell opportunities within CRM.
  • Empower staff to provide best in class experiences at the point of customer contact.
  • Fuel growth by improving customer retention rates.
  • Create operational efficiencies by resolving ‘bad data’ issues at the source.
  • Maximise the return on existing CRM technology investment.
Microsoft Dynamics CRM

Search the enterprise for superior customer service

When it comes to customer satisfaction don't be constrained by the boundries of your CRM. Our enterprise search functionality allows users to leverage insight from customer information held outside of CRM, ensuring that the full context of all previous interactions is known and understood at the point of engagement. We are the integrated MDM people.

Read our MDM Buyer's Guide

CRM needs MDM according to recent analyst reports...

Through 2017, CRM leaders who avoid MDM will derive erroneous results that annoy customers, resulting in a 25% reduction in potential revenue gains.”

Gartner, February 2014, MDM is Critical to CRM Optimization

The CRM approach doesn’t tackle integration in a re-usable or sustainable manner."

Freeform Dynamics, November 2014, Insurance Through the Looking Glass

What's different about the VisionWare approach to MDM?

We have built our solution with the needs of our customers in mind and we understand the importance of being able to enable business users, ensure Total Cost of Ownership is favorable and create exceptional time to value for MDM programs. Read our comprehensive product guide for full details on why we stand out from the crowd in the MDM market.

Download the product guide

By making Auris part of your CRM strategy you will be able to call upon the following features:

  • Get insight on customers at the point of engagement with enterprise-wide search capability.
  • Avoid duplicate records entering into CRM through enhanced real-time data de-duplication.
  • Stay aware of changing customer preferences and circumstances with upstream and downstream data synchronization.
  • Create a smoother customer on-boarding process by calling upon our active registration functionality.
  • Visualize and explore the relationships between people, properties and other associated entities with a click of a button.

Make MDM the hero of your Data Migration project

Read our latest whitepaper to discover why data migration and CRM consolidation is a great entry point for an MDM initiative. You will learn how taking an integrated MDM approach to CRM can solve some of the perennial issues that data migration projects can throw up.

Read our whitepaper

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